Idead
dead ideas
A post-humous and ever-growing archive of client work that almost got made. Almost. R.I.P.
Great wolf Lodge
Great Wolf Lodge needed a digital campaign that got families excited for summer and kept the excitement up all season long.
Let’s face it—we’re obsessed. Messages, “likes,” posts, endless scrolling. In an attempt to connect, we’ve actually done the opposite.
This summer, take the pledge.
The pledge to post less and play more.
To weekend more, and Wi-Fi less.
To surf the waves more and surf the web less.
To splash more, and selfie less.
This summer, let’s all disconnect to reconnect, at Great Wolf Lodge.
Parents can post this pledge on Facebook before their stay at GWL, so everyone knows they'll be offline.
At the lodge, you can sign a real copy and add it to the wall, where every other family has also pledged.
You can’t scroll through social media if you don’t have cell service.So for experiential, we’ll shut it down for the opening weekend of summer at Great Wolf Lodge.
More coming soon
Have to dig them up from the grave.