It could be that I get bored quickly. 

 

Or that I like instant gratification. 

 

But perhaps most importantly, it’s the closest blank canvas I’ve got for constant reinvention. 

 

If I’m not willing to reinvent myself every once in a while, how can I do it for a brand? And if I’m not pushing boundaries with what’s on my head, can I say that about what’s in it? 

 

Yeah, but it makes for a nice metaphor. And I am a copywriter after all.

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