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national donut Day
Dunkin' Donuts
WINNER: The 10th Annual Shorty Awards, Best Multi-Platform Campaign
Everyone likes donuts, but apparently they love National Donut Day even more. We created and responded to Twitter mentions in real time with personally decorated donuts. (And they got real personal. Ask me where we found sprinkles the next day.)
40,000 mentions on National Donut Day | 413% increase from average daily mentions | 79 million impressions of DD content.
Case Study:
We created over 80 personalized posts, but here are just a few of my faves.
More Dunkin' Social coming soon.
but for now...
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